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A supply-side platform (SSP) helps publishers turn ad performance data into revenue growth. Through unifying impression-level data, real-time auction intelligence, and monetization trend lines, teams can tune price floors, header bidding setups, and viewability. AI-powered analytics identify bidding concentration patterns, latency-driven performance changes, and high-value segments to increase yield across all formats in 2025. https://worldwidesciencestories.com/ssp-analytics-and-reporting-turning-ad-performance-data-into-revenue-growth/
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